Ali Babaee Rayni; Karamallah Daneshfard; Nasser Mirsepassi
Abstract
Today, Paying attention to Human Resource Development (HRD) is one of the essential priorities of any organization. Considering this necessity is important in improving the effectiveness of organizations. Therefore, while studying human resource development strategies, it is necessary to provide an appropriate ...
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Today, Paying attention to Human Resource Development (HRD) is one of the essential priorities of any organization. Considering this necessity is important in improving the effectiveness of organizations. Therefore, while studying human resource development strategies, it is necessary to provide an appropriate model that guarantees the promotion of organizational effectiveness. This research aims to design a local model for public organizations, evaluates the evolution of human resources, and designs an appropriate model of human resource development to enhance the effectiveness of public organizations. In this study, a mixed-method approach (quantitative-qualitative research) was used to explain the model. In the qualitative part of the research, the fuzzy Delphi technique was used to extract factors from the experts who were selected through the targeted non-probability sampling method. In the quantitative section, 247 participants (managers, deputies, governorates, governors, and provincial governors, as well as experts in planning modernization and administrative transformation) were selected through purposeful sampling. Questionnaires were used to collect data. To measure the construct validity (convergent, diagnostic, and logical validity), the reliability of the research instrument, and evaluate the research measurement model, the confirmatory factor analysis was used through AMOS24 software. The results showed that the final model of the research consisted of three main dimensions: individual (competency development, knowledge and information sharing, commitment, and mutual trust), organizational (staff training, organizational justice, service compensation system, meritocracy, and talent management), and environmental (economic, political, and cultural-social).
Sadaf Khanbolooki; AliaAsghar Eyvaziheshmat; Rasoul Sanavifard; Alireza Aghayousefi
Abstract
Advertising can only grow as the main way to communicate with the audience and the most popular form of marketing if it focuses on effectiveness. The purpose of this study is to evaluate the effectiveness of bank advertising, determine the factors affecting the effectiveness of advertising, and identify ...
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Advertising can only grow as the main way to communicate with the audience and the most popular form of marketing if it focuses on effectiveness. The purpose of this study is to evaluate the effectiveness of bank advertising, determine the factors affecting the effectiveness of advertising, and identify the factors affecting the attraction and preference of Day Bank clients. In this regard, the Aida model was used to evaluate the effectiveness of advertising. The statistical population of this research is the clients of Day Bank in Tehran who have seen the bank's advertisements. Due to the infinity of the statistical population and using Cochran's formula, 402 of them were selected using stratified random sampling and a questionnaire was distributed among them. The research questionnaire has face validity with the approval of experts and university professors and structural validity through confirmatory factor analysis. To calculate the reliability, Cronbach's alpha coefficient was used and all values were higher than 0.7, which indicates the high reliability of the questionnaire. Structural equation method and SmartPLS software were used to analyze the data and test the research hypotheses. The results show that Day Bank 's advertisements show sufficient effectiveness in the components of attracting attention, creating interest, creating desire, and choosing a bank. From the clients' point of view, the honesty of the messages and their authenticity, and after that, the creativity in the advertisements and the use of appropriate images are very important in increasing the effectiveness of Day Bank's advertisements. Clients consider the good attitude of employees and respect for the customer, the speed of banking services, matching services received with advertising messages, variety of services received, and providing better electronic banking services were more effective in preference and choosing Day Bank.
Public Administration
Mehdi Kheir Andish; Gholam Reza Shakeri Navaei; Abdolreza Ghanizadeh; Amin Bazyar
Volume 4, Issue 2 , April 2016, , Pages 117-136
Abstract
The fifth season of countrywide service management deals with the usage of information technology and administrative service. In this law, executive agencies obliged to present their operable processes and work method electronically aiming at activities' efficiency, service quality improvement, expedition ...
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The fifth season of countrywide service management deals with the usage of information technology and administrative service. In this law, executive agencies obliged to present their operable processes and work method electronically aiming at activities' efficiency, service quality improvement, expedition and facilitation presenting services to citizenship and also struggle to create information infrastructures and performing issues based on information technology in administrative services. For the present, several years is passing over executing the law and its effectiveness pathology is necessary. Present research was accomplished aiming at pathology of the effectiveness of countrywide service management law in information technology and administrative service department. The research is an applied research and a survey descriptive one in terms of purpose. The research statistical universe included staff employees at ministry of economy and finance with bachelor's degree and higher. Sample size was determined by Morgan table. To gather data, a questionnaire, designed by the researcher, was used and its reliability was confirmed by Cronbach's Alpha. Data analysis was done through confirmatory factor analysis and one-sample t-test. Results showed that information technology and administrative services application have improved service quality, information quality, information usage, process fulfillment and organization's flexibility. In addition, executing countrywide services law causes services quality improvement at the first priority and process fulfillment improvement at the last priority.
Hasan Danaee Fard; Hamidreza Harati
Volume 2, Issue 3 , June 2014, , Pages 7-24
Abstract
Productivity of Public sector has been considered as one of the most important and challenging issue in general affairs administration and public management literature from a long time ago. Managers and policy makers have been looking for solutions to enhance the public sector's productivity. productivity ...
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Productivity of Public sector has been considered as one of the most important and challenging issue in general affairs administration and public management literature from a long time ago. Managers and policy makers have been looking for solutions to enhance the public sector's productivity. productivity has been also emphasized in our country's policies and strategic plans but until now there has not been any research in the area of identifying strategies and policies to promote the public sector productivity; all efforts are limited to studyor measure the impact of some factors on the public sector's productivity and identifying mechanisms of the promotion of the public sector's productivity has been neglected. The present study aimed to identify mechanisms to enhance the public sector's productivity and study the gap between current and desirable situation of these mechanisms. This study hasbeen conducted using a mixed method and exploratory approach. At the first stage, through interviews with managers, experts and authorities of public sector, it was engaged with mining mechanisms to enhance public sector's productivity and then, results of the interviews were analyzed by Grounded Theory analysis method. The mechanisms of promoting the public sector's productivity were classified in four categories: cultural, technological, economic and political-legal divisions. After that,at the second stage, a questionnaire including 25 mechanisms in 4 categories was designedvia combining the obtained mechanisms from the research literature and the interviews and it was measured in two ranges of the current and desired situation.Results indicated that there is a significant gapin Utilization of the mechanisms of public sectors' productivitybetween current and desired status in 23 organizations out of Tehran public service organizations.
