Ali Shahnazari Dorcheh; Golamreza Asadikord
Abstract
The main purpose of the research is to provide a model for the organizing and prosperity of the cultural services market. This qualitative research is an exploratory and purposeful research, applied and has a nature, descriptive-survey and quantitative. The theoretical foundations of the library method ...
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The main purpose of the research is to provide a model for the organizing and prosperity of the cultural services market. This qualitative research is an exploratory and purposeful research, applied and has a nature, descriptive-survey and quantitative. The theoretical foundations of the library method and its data have been confirmed by experts through random sampling and using a researcher-made questionnaire. Content validity is formal and convergent with factor validation. Also, in all cases, Cronbach's alpha level is desirable and valid for the overall reliability of the questionnaire. The statistical population of this study is the consumers of cultural services from 15 to 60 years old, both men and women referring to cultural centers in the sixth district of Tehran in the period of 1398, including 288 people, who were randomly selected. In the Delphi process, the sampling method is judgmental for selecting experts.To answer the research questions, review the hypotheses and analyze the findings, descriptive and inferential statistics were used with SPSS software version 22 and for structural equation modeling, LISREL software was used. Based on the results, all research hypotheses were confirmed at 95% confidence level.
