Mirza Hasan Hoseini; Aliakbar Joker; Oozhan Karimi; Mohsen Shahidi
Volume 1, Issue 4 , November 2013, , Pages 79-91
Abstract
Today, emphasis on customer-oriented organization and trying to institutionalize this approach has led the organization in shaping the new face of the organization as a customer-oriented organization. Customer-oriented organization is an organization that seeks to maximize customer satisfaction by providing ...
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Today, emphasis on customer-oriented organization and trying to institutionalize this approach has led the organization in shaping the new face of the organization as a customer-oriented organization. Customer-oriented organization is an organization that seeks to maximize customer satisfaction by providing appropriate goods and services and improve relationships with them. The main research question is to ascertain to brokerage firms active in the Tehran Stock Exchange, its customer-oriented face to show to rely on what components and elements. In this context, and in response to that problem, the aim of this study is to take advantage of literature and refer to expert opinion, designed a model specifically to promote customer-oriented brokerage firms active in the Tehran Stock Exchange. To achieve this goal through four rounds of the Delphi method was used. The results showed that brokerage firms active in the Tehran Stock Exchange, to be able to show your face customer oriented, should be based on seven factors, which include: Rely on stakeholder value, advanced technology, flexible structure, staffing competent, Islamic values, clear objectives, and supportive corporate culture.
