Document Type : Descriptive
Authors
1 Faculty
2 Professor, Department of Management, Tarbiat Modares University, Tehran. Iran
3 Associate Professor, Department of Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran.
4 Associate Professor, Department of Management, Payame Noor University, Tehran, Iran.
5 Assistant Professor, Department of Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran.
Abstract
The rapid growth of digital media has transformed policy-making in this domain into a critical component of public governance. This study aims to analyze the current state of digital media policy-making in Iran and to propose strategies for enhancing the policy development process. Employing Soft Systems Methodology (SSM) and Cognitive Mapping (CM), the research investigates various dimensions of media policies. Data were collected through a systematic review of previous studies and in-depth interviews with 15 experts selected via snowball sampling. To ensure the study’s validity, content validation was conducted, and inter-coder agreement confirmed data reliability. Data analysis was performed using qualitative content analysis and cognitive mapping techniques.
Findings indicate that digital media policy-making is influenced by a network of multiple actors, where effective interactions among stakeholders play a decisive role in policy success. The study also identifies key challenges, including regulatory imbalances, cultural considerations, and institutional constraints, which have led to a predominance of restrictive approaches in current policies. Conversely, the results emphasize the potential of participatory and interactive models to improve digital media governance. Accordingly, adopting a comprehensive approach that simultaneously addresses institutional, content-related, and legal dimensions can enhance transparency, efficiency, and coordination among stakeholders in digital media policy-making. This research offers an analytical framework and practical recommendations for optimizing the policy-making and management of digital media.
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