Document Type : Descriptive
Authors
- Alireza Mooghali
- Tahereh Feizi
- Amirhosein Amirkhani
- Mostafa Loffi Jalalabadi Mostafa Loffi Jalalabadi
Abstract
The issue of this study is to identify factors affecting the corporate identity after identifying three categories of factors: human resources, prestige and culture organizations are summarized identity and using surveys by a descriptive questionnaire, the impact on human resources as the independent variable and the culture of the organization's identity and image as an intervening variable as the dependent variable was tested on organizational identification. Fit the conceptual model through factor analysis using LISREL software has been investigated. The findings included identification of factors affecting organizational culture based on values and PNU variables that are 10 main hypothesis to explain direct and indirect relations among these factors identify the institutional organization and in the end, all the main assumptions and hypothesis part 32 is approved. Based on the effect of the culture, identity, human resource factors, the image of the organization have been prioritized. In addition, the effect of culture medium strong identity and image of the organization is evaluated. The main proposals presented research on the effects and the subsequent scholars to become a model in other organizations as a general model is recommended.
Keywords
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