Document Type : Exploratory

Author

Abstract

The lack of futurism of some managers of public and private organizations and their surprise against various events, such as ‎natural disasters, indicates a specific management style that is called reaction management. The use of such a lightness, due ‎to reduced trust of the stakeholders and the reduction of social capital, causes the destruction of the organization's brand and ‎its brand. therefore, the purpose of this research is to achieve a theory on identifying the causes of reaction management in ‎the organization, determining the results and solutions, and also understanding this phenomenon. In organizations and ‎change in behaviors. the research approach is qualitative and the research strategy is based on the data theory of the ‎foundation. To collect the data, the present study The semi-structured interview was conducted and to analyze the data, ‎binomial statistical tests And Friedman were used. A theoretical and purposeful sampling (judgment and snowball) was ‎used to based on this, there were 15 interviews with managers, faculty members and organizational experts They had ‎experience and knowledge about the cause of the response management and its outcomes. According to the findings of the ‎research, it was found that the lack of Strategic thinking, lack of merit, lack of crisis management training, lack of ‎management expertise, managers' daily routine, lack of information systems, and ignoring time are the cause of reaction ‎management of organizations that cause the destruction of the organization's face.‎‎

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