Designing and Compiling a model of the influence Of Mass Media On Organizational Health, Case Study: Universities of Ilam

Babaei, Saman; Mtani, Mehrdad; Fallah, Ali; Varedi, Shayeste

doi:10.30473/ipom.2022.63155.4563

Document Type : Survey

Authors

¹ Ph.D. Candidate, Department of Media Management. Qaemshahr Branch, Islamic Azad University, Qaemshahr, Iran.

² Assistant Professor, Dpartment of Media Management, Qaemshahr Branch, Islamic Azad University, Qaemshahr, Iran.

³ Assistant professor, Dpartment of media management, Noor Branch, Islamic Azad University, Qaemshahr, Iran.

⁴ Assistant professor, Dpartment of Department of Management Economics, Qaemshahr Branch, Islamic Azad University, Qaemshahr, Iran.

https://doi.org/10.30473/ipom.2022.63155.4563

Abstract

This study aimed to design and develop the pattern of mass media's effect on organizational health at the universities of Ilam. The statistical populations were reporters and experts of Ilam universities. Regarding theoretical saturation level, this study selected 15 experts for interview by using purposive and snowball sampling methods. This research was applied in terms of purpose, and in terms of data for designing and developing the model. The collected data were analyzed by Theme Analysis. The findings showed that 68 indexes were considered for identification of the efficiency required for selection of main categories for designing and developing the model of mass media effect on organizational health at Ilam universities, including 21 components (trust, media validity, media reliability, audience loyalty dimensions, principles for improvement of news organization function, development of audience-oriented work groups, news imperialism, media news filers, promotionalimperialism, communication marketing principles, professional ethics in reporting, the news organizations tasks, methods for improvement of social responsibilities, strategies for improvement of social responsibilities in media,institutional unity, manager influence, thoughtfulness, structuring, resource support, morale, and scientific emphasis), 7 dimensions (strengthening the media validity and reliability, audience royalty to news organization;media imperialism, media professional ethic boosting, organizational levels, office level, and technical level) and 2 variables (mass media and organizational health). findings show that there are a relationship between and effects of mass media on organizational health indexes.

Keywords

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Designing and Compiling a model of the influence Of Mass Media On Organizational Health, Case Study: Universities of Ilam

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Volume 10, Issue 40 - Serial Number 40November 2022Pages 1-16

Volume 10, Issue 40 - Serial Number 40
November 2022
Pages 1-16