Document Type : Exploratory
Author
Assistant Professor, Department of Business Management, Payame Noor University, Tehran, Iran.
Abstract
Strategic agility is an emerging weapon in a competitive environment. This research attempts to introduce strategic agility and present the key factors and indicators of strategic agility in the form of a conceptual model by comprehensively examining the existing theoretical foundations and using the opinion of experts. In this regard, seven factors have been identified and introduced as key factors for conceptualizing strategic agility, which are: strategic sensitivity, clear vision, selection of strategic goals, identification of key capabilities, action, continuous innovation, and hyperactivity. The method of the present research is mixed mode and a combination of qualitative and quantitative approaches was used. The statistical population of this research in the qualitative part included organizational experts, which consisted of ten managers and experts of knowledge-based companies (including: telecommunication industry, microelectronics, pharmacology, medical biotechnology, and software), and in the quantitative part, included all staff members of knowledge-based companies among whom 365 people were selected as the samples by the use of Cochran's formula. After designing the research model, dimensions, and indicators of strategic agility, qualitative data were used to localize the model indicators. The conceptual model was then quantitatively evaluated using LISREL software. The tools of this research, in the qualitative phase, were semi-structured interviews and the experts were asked to adjust the identified indicators. In the quantitative phase, a questionnaire was used. The proposed model has been validated using factor analysis and structural equation modeling techniques. The relationship of some dimensions of the model with each other was also confirmed. The results of the study model showed that some aspects of strategic agility are in a favorable position and others are in an unfavorable position that should be well planned.
Keywords
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