Designing and Explaining the Organizational Social Network Model  in the Branches of Bank Sadera, East Azarbaijan Province

Kamali, Sheida; Sarlak, Mohamadali; Ahmadi, Seyed Aliakbar; Mahmood, Asaadi

doi:10.30473/ipom.2021.55309.4210

Document Type : Descriptive

Authors

¹ Ph.D Candidate, Department of Public Management, Payame Noor University, Tehran, Iran.

² Professor, Department of Public Management, Payame Noor University, Tehran, Iran.

³ Assistant professor, Department of Public Management, University of Tehran, Tehran, Iran.

https://doi.org/10.30473/ipom.2021.55309.4210

Abstract

This study is a descriptive survey approach to design and explain the model of the organizational social networks in the branches of Saderat Bank of East Azarbaijan Province. Research shows that one of the best ways for an organization to grow is to build and develop internal communities in the digital world; however, recent studies show that the use of these networks has not been as successful as expected. For this purpose, 14 main components of the organizational social network were extracted from the literature and then the main components in the banking contexts were extracted through the Delphi method with the presence of 30 university professors and industry experts. Then, the conceptual model of the organizational social networks in the banking industry was identified and drawn from the 7 main components. Then a questionnaire was prepared to test the hypotheses and the reliability and validity of the questionnaire were evaluated through Cronbach's alpha tests and confirmatory factor analysis. Finally, the hypothesis test for 7 hypotheses was performed through path analysis and structural equations and then, the conceptual model was confirmed. The results showed that the main components of organizational social networking are teamwork atmosphere, advanced technology, flexible structure, specialized human resources, and competitiveness, all of which have a significant relationship with organizational social networking. There is also a significant relationship between the use of organizational social networks and communication empowerment and customer relationship management.

Keywords

20.1001.1.2322522.1400.9.0.16.6

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Public Organizations Management

Designing and Explaining the Organizational Social Network Model in the Branches of Bank Sadera, East Azarbaijan Province

References

References

Volume 9, Issue 2 - Serial Number 34
April 2021
Pages 121-136

Designing and Explaining the Organizational Social Network Model in the Branches of Bank Sadera, East Azarbaijan Province

References

References

Volume 9, Issue 2 - Serial Number 34April 2021Pages 121-136

Volume 9, Issue 2 - Serial Number 34
April 2021
Pages 121-136