با همکاری مشترک دانشگاه پیام نور و انجمن مدیریت دولتی ایران و انجمن مدیریت رفتار سازمانی

نوع مقاله : توصیفی

نویسندگان

1 دانشجوی دکتری، گروه مدیریت دولتی، دانشگاه پیام نور، تهران، ایران.

2 استاد، گروه مدیریت دولتی، دانشگاه پیام نور، تهران، ایران.

3 استاد، گروه مدیریت دولتی، دانشگاه پیام نور، تهران، ایران

4 استادیار، گروه مدیریت دولتی، دانشگاه تهران، تهران، ایران.

چکیده

این مطالعه با رویکردی توصیفی-پیمایشی درصدد طراحی و تبیین مدل شبکه اجتماعی سازمانی در شعب بانک صادرات استان آذربایجان شرقی است. تحقیقات نشان می­دهد که یکی از بهترین راه­ها برای رشد سازمان، ساخت و پرورش مجامع داخلی در دنیای دیجیتال است. اما پژوهش‌های اخیر نشان می­دهد که به‌کارگیری این شبکه­ها آن‌طور که انتظار می­رفته با موفقیت روبه­رو نبوده است. به همین منظور، 1۴ مؤلفه اصلی شبکه اجتماعی سازمانی از روی ادبیات موضوع استخراج و سپس مؤلفه‌های اصلی در محیط بانکداری از طریق اجرای روش دلفی و با حضور ۳۰ تن از استادان دانشگاهی و خبرگان صنعتی استخراج گردید. سپس مدل مفهومی شبکه اجتماعی سازمانی در صنعت بانکداری از روی 7 مؤلفه اصلی حاصل، شناسایی و ترسیم گردید. در ادامه پرسشنامه ای جهت آزمون فرضیه‌ها تهیه و پایایی و روایی پرسشنامه از طریق آزمون‌های آلفای کرونباخ و تحلیل عاملی تأییدی ارزیابی شد. درنهایت، آزمون فرض برای 7 فرضیه، از طریق تحلیل مسیر و معادلات ساختاری انجام گردید و سپس، مدل مفهومی مورد تأیید قرار گرفت. این پژوهش نشان داد که مؤلفه‌های اصلی یک شبکه اجتماعی سازمانی شامل جو کار تیمی، فناوری پیشرفته، ساختار منعطف، منابع انسانی متخصص و رقابت­گرایی است که این مؤلفه­ها با به‌کارگیری شبکه اجتماعی سازمانی رابطه معنی‌داری دارند. همچنین بین به‌کارگیری شبکه اجتماعی سازمانی با توانمندسازی ارتباطی و مدیریت ارتباط با مشتری رابطه معنی‌داری وجود دارد.

کلیدواژه‌ها

عنوان مقاله [English]

Designing and Explaining the Organizational Social Network Model in the Branches of Bank Sadera, East Azarbaijan Province

نویسندگان [English]

  • Sheida Kamali 1
  • Mohamadali Sarlak 2
  • Seyed Aliakbar Ahmadi 3
  • Asaadi Mahmood 4

1 Ph.D Candidate, Department of Public Management, Payame Noor University, Tehran, Iran.

2 Professor, Department of Public Management, Payame Noor University, Tehran, Iran.

3 Professor, Department of Public Management, Payame Noor University, Tehran, Iran.

4 Assistant professor, Department of Public Management, University of Tehran, Tehran, Iran.

چکیده [English]

This study is a descriptive survey approach to design and explain the model of the organizational social networks in the branches of Saderat Bank of East Azarbaijan Province. Research shows that one of the best ways for an organization to grow is to build and develop internal communities in the digital world; however, recent studies show that the use of these networks has not been as successful as expected. For this purpose, 14 main components of the organizational social network were extracted from the literature and then the main components in the banking contexts were extracted through the Delphi method with the presence of 30 university professors and industry experts. Then, the conceptual model of the organizational social networks in the banking industry was identified and drawn from the 7 main components. Then a questionnaire was prepared to test the hypotheses and the reliability and validity of the questionnaire were evaluated through Cronbach's alpha tests and confirmatory factor analysis. Finally, the hypothesis test for 7 hypotheses was performed through path analysis and structural equations and then, the conceptual model was confirmed. The results showed that the main components of organizational social networking are teamwork atmosphere, advanced technology, flexible structure, specialized human resources, and competitiveness, all of which have a significant relationship with organizational social networking. There is also a significant relationship between the use of organizational social networks and communication empowerment and customer relationship management.

کلیدواژه‌ها [English]

  • Organizational Social Networking
  • Communication Empowerment
  • Customer Relationship Management
  • Flexible Structure
  • Competitiveness
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